Friday, February 27, 2009

a BIG thank you and a little 'in-progress'

Forgive me friends, it's been over 2 weeks since my last post! First I want to thank everyone for watching the Noel Gallagher video we made and for all your wonderful emails and comments. It's been seen nearly 10,000 times! Many people helped spread it around, from my sister's facebook status to the likes of Margot Miller, Netdiver, Drawn!, live4ever, Make, Parsons, CA, and so many other friends and family! We will attempt another time-lapse 'making of' as soon as we can. For now I thought I'd show you a piece in-progress and what the desk looks like. More soon...

Tuesday, February 10, 2009

The Wall Street Bailout... a 'how to' guide

This 3D Illustration I did for the Wall Street Journal was so much fun I thought I'd share a little of the process!
I began with a sketch which was approved by my favorite art directors and editors at The Journal (with a few tiny changes which were to be made in the sculpting phase).

Then I started the figures with a wire armature, packed tinfoil on top to build up mass and rendered their likenesses in Super Sculpey using clay shapers.

I constructed the sinking boat out of Insulation foam and used the same material for the base. I used blue reflective paper for the water rising in the boat and layered globs of joint compound outside the boat to make the choppy waves. Once dried I painted the waves with acrylics.

I baked the figures in a toaster oven for about 15 minutes and painted them with oil paint after they had cooled.

Once painted, I placed the figures back into the scene and photographed them digitally. I shot a few of them separately and then manipulated the final image in Photoshop.

Monday, February 9, 2009

Liz Lomax is a Netdiver Best of the Year 2008

Yes! it's true! and I am thrilled to be amongst the top talents of the year! and doubly thrilled to be in the Powagirrrls section, shedding light on "women who rock the design scene"!

from the fabulous editor of Netdiver, Carole Guevin...
"Netdiver, an internationally recognized driving force promoting design around the world, has just released the list of projects and whose talents have made a strong and lasting impression in 2008. We aimed to list 100 and just could not. So how about 110 because we feel they gave their 110% best! Listed alongside Time Magazine Best of the Year (ranking via Google) needless to say that is a mighty achievement.

Now in its 7th edition, the crop of the year is for us, the top of the year. Refresh your memory and (re)encounter new sources of design inspiration"

Thank you Netdiver!

Friday, February 6, 2009

Design Week Interview

Anna Richardson of Design Week in London recently contacted me for some thoughts on 3D Illustration for a feature she was writing. I've posted below what I had to say but please read the rest of the article. She interviewed three other amazing 3D artists (two whom I know personally and who's work I love, and one newer artist) and you'll want to check out their work and hear what they say!

New York-based Liz Lomax calls herself an illustrator who works three-dimensionally and always begins projects with a sketch, before sculpting the figurines and environments. Most of her work is for advertising, such as a recent MasterCard 'priceless' campaign, and Lomax believes the medium is becoming more widely accepted, thanks not only to more art directors taking a chance, but also to technological developments. Digital photography, for example, allows her to shave time off the creative process. She also puts the appeal of her work down to the connection the viewer might feel with it. 'Most of us have played with Play-Doh or Plasticine at some point,' she explains, 'There's something about it we can all identify with.'

The rest of the article is here...

Thursday, February 5, 2009

The story of Angelicow

During a recent assignment designing cows for a Hong Kong 'Year of the Ox' event, I had flashbacks to my CowParade days and thought I’d reminisce a little. It was sometime in 2000 when I heard about a public art project involving life-sized cows. I decided to enter and when asked to submit a sketch of my design showing how I would decorate a cow, I decided to sculpt this little model instead which I thought would more accurately display the sculptural elements I intended to apply to cow.
My concept was simply the style in which I draw my characters. I love the addition of angel wings, glitter, and rhinestones to just about anything. It’s also intuitive for me to make things feminine with large closed eyes smothered with blue eye shadow, long eyelashes and lips made up with lipstick.

I submitted a photo of my model which was presented to a board of potential sponsors ranging from large corporations to small business owners. My design was selected to be sponsored by Deiner Mt. Pleasant Associates who own a shopping mall in West Orange, NJ. They wanted to have my cow stand outside their florist shop. I received the exciting news that my design was selected and went to pick up my blank life-sized cow. I roped her to the back of a flatbed truck and drove her home to begin what would be one of the most rewarding projects I have ever done.

I began by painting the cow in a layer of orange house paint. Then I carved whimsical shapes out of insulation foam, sanded them to smooth, covered them in joint compound and sanded again when dry. They were covered in gesso and attached to the cow with strong adhesive. I used a caulking gun to fill in the areas where the shapes were not flush with the surface of the cow.

The shapes consisted of elements from my sketchbooks. These are shapes I constantly draw because they are aesthetically pleasing to me. Without being conscious of what I am making, I often draw stars- some with round edges which turn into clover-like shapes, and circles that extend into ovals. The layering of these shapes that move in opposing directions make the surface active.
The wings are also made of insulation foam. I glued several layers of it together to achieve the width and carved the wing shape. I repeated the sanding and joint compound process and hollowed out a tunnel inside each wing for a wooden dowel to slide into. The dowel served as an armature that extended down deep into the opposing leg through holes I had drilled on each side of the cow.

I painted the shapes with Acrylic paint and added rhinestones and glitter. I named her “Cold Cut”. I thought it was humorous in its contradiction. Here was this cow elevated to an angelic status, bejeweled and decorated in bright, happy colors but the name drew the focus back to a potentially sad fate. My sponsor found the name “Angelicow” to be more appropriate... and so she was called.

Angelicow spent part of the summer in West Orange and was then transferred to Newark Airport. She stood in the Continental Airlines Terminal beckoning passersby to the charity auction.

She was made into miniature figurines, magnets, lamps, jewelry boxes and just about anything else you can think of.

She caught the eye of Ringo Starr who bought her at the auction. I was able to meet him so I made a little sculpture of Ringo, bought one of the Angelicow replica figurines to put in the scene and presented Ringo with a print of the 3D illustration. It was such a wonderful experience that has led to so many other incredible opportunities that I am very grateful for!